Onstream Media Blog

Onstream Media's blog focuses on virtual conferencing, virtual event and virtual tradeshow topics

What Makes Effective Virtual Event Marketing?

Sabrina George

According to Forbes, in March 2020, all of the major U.S. in-person conferences understandably turned into virtual events thanks to the COVID-19 pandemic. Trade shows, educational events, technology user conferences—everything went to the cloud. During the pandemic, the use of virtual event technologies increased by more than 1000%. There are signs now that most events originally produced on-site will either stay virtual or move to a hybrid online/on-site model.

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Things You Need for Hybrid and Virtual Event Production

Sabrina George

2020 was a big year for virtual event production. Employees were working remotely in many organizations, so business teams had to quickly learn how to plan virtual events to engage their dispersed teams. Over time, many firms became well-grounded in the best practices necessary for successful virtual event production. But work environments are changing again even as COVID-19 becomes less of a concern.

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Glossary

Sabrina George

 

720p/60

This is the minimum standard for high-definition (HD) video. “720” refers to the horizontal lines of an image displayed on a video. The “p” is pixels, or the smallest unit measured on a digital image. Pixels come together to complete a full image on the screen. The 60 designates the number of frames per second.

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