What Makes Effective Virtual Event Marketing?
According to Forbes, in March 2020, all of the major U.S. in-person conferences understandably turned into virtual events thanks to the COVID-19 pandemic. Trade shows, educational events, technology user conferences—everything went to the cloud. During the pandemic, the use of virtual event technologies increased by more than 1000%. There are signs now that most events originally produced on-site will either stay virtual or move to a hybrid online/on-site model.