How to Run a Virtual Product Launch Event
2020 taught us a lot about the power of the internet. That was the year nearly 90% of product...
Virtual events are the new normal now. These events lack a traditional onsite meeting space and instead are hosted online. These types of activities have been around for a decade or more with adoption slowly increasing, but it took a global pandemic to normalize the use of our computers to attend virtual online events.
Today, millions of people attend new product launches, and social media platforms have greater audience engagement with their live events. Cisco reports that in the next year, 82% of all internet traffic will be related to the consumption of video content. Companies that capitalize on these trends will reap the benefits and those that don’t will risk falling behind. If you’re wondering how to come up with a winning virtual event idea, we have 11 to help you with your planning process.
Sneak peek/behind the scenes events give members or customers a look at how a product is made. For example, giving customers a tour of your chocolate factory satisfies their curiosity about your products. Audiences like the idea of understanding the inner working of your company and it humanizes the brand in a way that is engaging and sometimes inspirational. For example, a large enterprise organization that gives a percentage of its profits to charities could do a live event to show how that money is being put to use. A college could do a live virtual tour of its campuses, interviewing students and familiarizing new and prospective students with the facility. Non-profits such as zoos could go behind the exhibits to show how the animals are cared for.
When you have a virtual events platform like Onstream Media, you are only held back by your imagination and creativity. Our platform offers unparalleled features and security coupled with our industry experiences in putting on all kinds of virtual events. When you’re ready to consider your next great virtual event idea, talk with our team. We’re here to help.
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