Things You Need for Hybrid and Virtual Event Production
2020 was a big year for virtual event production. Employees were working remotely in many...
2020 taught us a lot about the power of the internet. That was the year nearly 90% of product marketers had to cancel their in-person events. Companies launching new products during this timeframe were forced to skip onsite tradeshows, in-person meetings, conventions, and other public events. Instead, they figured out that a virtual product launch event allowed them to connect to an even broader audience for a fraction of the cost of an in-person event.
Social media and video conferencing became the hottest launch pads for products at a time when people were stuck at home and hungry for something new. Companies that shifted their focus to virtual launch events learned a lot. What can we learn from these events? What best practices can we apply? We have answers to help you with your next virtual product launch event.
A product launch takes a new product and pushes it into the market with a great deal of fanfare. These events create hype around the product and typically drive sales for the item. You may remember some of these impressive product launch event examples, including:
All of these product launches had one big thing in common: they happened live in a physical venue. A virtual product launch is just like an in-person event, except it’s online. Today, the biggest brands on the planet are launching their products virtually, including Apple, Canon, Ford, and Harley-Davidson—to name a few.
If you’re considering a product launch event for next year, we have some tips to help you pull it off.
There are typically three steps for launching your virtual product event. Skimping on one of these can spell disaster for your team, your product, and your company, so pay attention to:
The number one thing you can do to ensure the success of your virtual launch event is to choose an online product launch event platform that is right for your company and your product.
Like any good product launch from a live stage, having the best venue for your virtual event requires a great video conferencing provider. Commercial providers like Zoom are too generic; you need a telecommunications platform with a complete technology portfolio to provide your customers with the immersive experience they crave. Look for a product launch platform that is:
Onstream Media is interactive, accessible, flexible, and visible. We are trusted by some of the biggest brands in the country, from Honda and the IRS to Stanford University and the American Hospital Association. These reputable brands trust us to not only securely broadcast their message but to give them the features they need to stand out in the best possible way. Find out how Onstream Media can help you cut through the digital noise with the perfect online product launch event. Contact us to explore the possibilities.
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