How to Run a Virtual Product Launch Event
2020 taught us a lot about the power of the internet. That was the year nearly 90% of product...
According to Forbes, in March 2020, all of the major U.S. in-person conferences understandably turned into virtual events thanks to the COVID-19 pandemic. Trade shows, educational events, technology user conferences—everything went to the cloud. During the pandemic, the use of virtual event technologies increased by more than 1000%. There are signs now that most events originally produced on-site will either stay virtual or move to a hybrid online/on-site model.
Promoting a virtual event is a much different prospect over creating an on-site forum. What makes for effective virtual event marketing? How can your company ensure the best event for dispersed attendees?
Virtual events require a different kind of engagement to make them work well. They often occur on a social media or a video conferencing platform, with chat, voice, email, and more built into the tool. This helps event organizers use these various channels to engage their attendees. The process of engaging attendees isn’t easy when you’re not in front of participants. If you have audio or connection issues, attendees may disconnect or have trouble hearing your message. Background noise can be a problem in these venues. This is true no matter the type of virtual event, including:
In the virtual space, you are only limited by your creativity. You can host virtual Q&As with a subject matter expert, offer a webinar, or do a product launch. The key to all of these types of activities is event promotion.
Once you understand the goals, the date and time, and the type of event you’re putting on, it’s time to start your event promotion. Use these virtual event marketing steps to bring more people to your event:
Write your promotional copy in a way that sells the event to your audience. If you can answer “What’s in it for me?” your audience will respond more favorably.
If you’re considering a virtual event, there are several ways to improve the experience for your attendees and ensure the success of the effort. These tips go beyond virtual event marketing to tackle issues that could trip up the inexperienced virtual event planner.
If you’re delving into the world of corporate virtual events, did you know experts are standing by...